January 31st is the last day for stock items and January 27th for non-stock items to be ordered at guaranteed 2011 prices (as on this website). Across the entire UK pool and spa industry, most prices change at the end of January to reflect the cost of raw materials, production, inflation, fuel etc...
Although we can absorb the cost in some cases this can often lead to a price increase on some products. For example our economy wooden above ground swimming pool 3.71m is currently £2500 including VAT and delivery, just a 3% increase would put the pool up by £75.

Hopefully the start of the 2012 season won't see much of an increase from our suppliers, however if you want to secure a price as low as it is now on our website, don't delay get your order in soon!